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I’ve noticed a trend recently where companies appear to be hiding or omitting paths for users to cancel their accounts and I cannot even begin to tell you how angry this makes me. I’ve started doing some cleanup of my online life and I’ve done a lot of account closings over the past few weeks; the experience I just had with efax takes the cake. I had completely forgot I even had an account with them [shows you how much I used it] until I saw the $169 charge come through on my credit card.
I don’t get it, why are companies trying to hide the exit? There’s a reason that your customers are leaving you, why make their last experience with you extra shitty? I had to send them an email to cancel my account. They responded by providing me with a phone number to call or a link to chat live with a representative. This is 2013, I barely talk to my mother on the phone these days, so I immediately clicked through to the live chat. Here’s what happened: Continue Reading…